Video Production for the Fashion Industry in NYC

August 15, 2024

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Scrolling through your Instagram and coming across various fashion brand videos? Wondering why all the fashion brands in New York – both mainstream and independent – invest so much in video production? Well, the answer is simple ! Video production for the fashion industry in NYC is an important aspect of their marketing strategy. Without video campaigns, your marketing strategy lacks that factor of oomph that hits the right spot for attracting your desired clientele. So, let’s see how you can leverage video production as a fashion brand and why it is important for you!

Why Is Video Production For Fashion Industry in NYC Important ?

A fashion video beautifully captures the essence of apparel in a creative way. This ignites emotion in consumers as they can see the flow and texture of clothes in a real setting.

For example, fashion brands like Mara Hoffmann capture everything that it takes to create their masterpieces within different videos. So, why exactly is video production important for fashion brands in NYC? It’s simple: You get to increase brand awareness and capture your audience’s attention all in one. It makes people feel excited about an upcoming fashion show or clothing line. Video production is a great way for storytelling whether it is about how your brand came into existence or about how you came up with creating your products. According to HubSpot, 72% of consumers prefer learning about products or services through video content instead of text or any other form of content.

That gives you an edge in attracting a larger audience. Because let’s be real, isn’t it easier to watch a video than to read long paragraphs?

How Fashion Brands Can Leverage Video Production For Marketing

Now, what kind of video content can your fashion brand use to promote your products and fashion shows? Let’s check out some outstanding video production strategies that you can use!

Behind the Scene Videos

Behind-the-scene videos showcasing your day-to-day activities such as brainstorming ideas for your brand, trying on the clothes, stitching process, etc are the talk of the town.

We love how you can make a 40-50 sec reel showing the entire process of how a certain product came into being while still keeping an element of suspense that will finally be revealed on the product launch.

Brand Storytelling

A professional video company can help you turn the “About Us” page of your fashion brand into a short-form reel and post it on your social media. A genuine heart-to-heart video for the customers will make your brand feel more relatable and hence skyrocket your sales. According to the neuroscientist Antonio Damasio, emotions play a role in decision-making. So, triggering emotions like happiness, nostalgia, and excitement helps customers make the right decision while buying from a brand. Emotional connection with a brand is a psychological marketing tactic every brand must try.

Influencer Collaboration

Collaborating with influencers, making them try your clothes, or hiring them to promote your next fashion show will not only attract your audience but also theirs. According to Influencer Marketing Hub, businesses make $5.78 on every dollar they spend on influencer marketing.

Event Recaps

Repurposing videos from your last fashion show or launch event makes the customers feel included and a part of your community. Adding glimpses from the entire fashion show to make a video is a great idea to announce your next fashion show.

Product Showcases

Want to promote a single product using video marketing in NYC? A few-second reel will be enough for that. If people can see your product being used in a chic way, their decision-making will become easier.

Educational Content

In 2024, brands that have certain values such as being cruelty-free, sustainable, etc are quite common. You can promote your values and create a larger community with people who share the same values by creating educational videos. Videos explaining how your brand follows certain values and how others can help you with it are great for this cause. We also suggest making style guide videos for your products so people can have an idea of how to utilize and slay wearing your brand.

Examples of Fashion Brands Leveraging Video Production

Let’s get into the depths of video production for the fashion industry in NYC and look into some famous brands using these services!

Ralph Lauren

One of the most famous brands in NYC, Ralph Lauren uses video production for product showcases, BTS, highlights, announcements, and everything else you can think of. Ralph Lauren launched their RL Collection and used video production for showcasing their jackets on their Instagram.

Calvin Klein

CK is known to heavily use the NYC landscape in their videos, inducing the element of belonging in their NYC customers. As part of their Instagram video marketing strategy, Calvin Klien has also heavily used videos to take their Instagram followers on a tour of their stores, making their customers feel connected.

DKNY (Donna Karan New York)

DKNY creates fashion videos and interactive campaigns to promote its brand and connect to customers.

Kate Spade New York

Kate Spade shows the vibrant and whimsical vibes of New York in their campaigns such as the Spring 2024 Fashion Week video where Kate Spade promoted its Fashion Week with glimpses and highlights of models wearing the clothing line.

Thom Browne

Thom Browne, the brand we know as avant-garde, isn’t behind in video marketing. You can see elements of creativity, uniqueness, and art in their video campaigns as well. But how much does it all cost? The cost of corporate video varies and depends on certain factors, including length of the video, number of models and locations etc.

Benefits Of Video Production For the Fashion Industry in NYC

It all comes down to how video production can actually benefit your fashion brand so let’s dive right in!

The number one benefit of video production for the fashion industry in NYC includes brand awareness. The more you showcase your products with video campaigns, the more people will learn about your brand.
Showing your team, experience, and collaboration builds customer’s trust in your brand. According to Social Sprout, 76% of people are more likely to buy from brands they feel connected to.
Video production contributes to your brand’s SEO and helps attract the right target audience.
Eye-catching video content becomes the talk of the town, hence increasing your community.
Shoppable videos with product links incorporated in them are a great way to generate sales right away.