TV Commercial Production Companies NYC

The data collected will help our creative team make informed decisions about their messaging strategies in your TV commercial campaigns. marketing strategies and optimize their advertising campaigns. Some primary research methods commonly used in advertising include:

Digital Analytics : Using the traffic analytics from your web pages, online store, company Linkedin pages, Amazon, eBay, we are able to glean key insights on demographics such as age, sex, race, online habits such as what are their preferred sources of news and entertainment, their offline hobbies etc. These data points will help with casting, storytelling and media buying strategies.

Surveys and Questionnaires : We will structure a series of questions to help us understand key metrics such as brand awareness, customer satisfaction, purchase intent etc. We will select a sample of correspondents that match with your target audience and conduct these surveys via email, phone or in-person interviews. You will be presented with both raw data as well as conclusions from the data. You will solely be the owner of the data collected.

Focus Groups : We will select a group of 10 – 15 people and present them with open-ended questions about your products. The aim of our focus groups is to gather beliefs, perceptions about your product. You are more than welcome to attend the focus group sessions and observe it in real time.

Social Media Listening : Using our own in-house analytics as well as third party tools, we will track conversations related to your brand as they happen on major social media networks, online publications and the blogosphere. Our algorithm will automatically sift through millions of data points so as to uncover powerful and nuanced insights into how your audience interacts with your brand in real time.

They are, for the most part, guided by the insights from the surveys, questionnaires and analytics. As a broadcast production company, we do like to give you as our client options, and we will present initial drafts of several concepts that solve the identified problems from different angles. For example, whilst one concept may take a serious, buttoned down approach, another may take a slightly more relaxed, buttoned down and humorous approach. Together with your marketing team, we will find at least two or three final concepts that we believe are the strongest.
At this juncture, you may decide to use a focus group to test the concepts before making a final selection. Alternatively, your client team may feel very strongly about one creative direction and choose that outright.
If you are looking for a TV commercial production company, we’d love to discuss further; email us at production@sinematic.tv to discuss some more.

Right after finalizing and getting approval on the creative concept, we will sit with you and present several director portfolios.

As a tv advertising production companies, we have hundreds of director portfolios from the many campaigns we have worked with over the many years prior. Our film directors have at least 10 years of experience in directing TV spots, and bring intricate experience to your film set.

Typically, we will match the creative direction of the concept with the aesthetic approach of the director. As such, when we are filming a beauty TV ad for you, we will show you portfolios of film directors that have directed award-winning beauty TV commercials. Similarly, if we are filming a car commercial, we will show you directors that have shot car TV commercials. Together, using the portfolios and our own intimate and first-hand knowledge of the directors, we will select the director who will helm your campaign.

Free The Bid Initiative : Women and Minority TV Commercial Directors

We are committed to the Free The Bid initiative, which seeks to provide directing opportunities to talented female and minority TV commercial directors. As such, we will always present our clients with female director options to select from.

Each role will be identified by age, sex, race, and union status. In the case your brand is signatory to SAG-AFTRA, then all the performers will need to be union members. Similarly, if there is a major film celebrity that is appearing in the commercial, there is a great chance that they are members of SAG-AFTRA, and the rest of the cast will also need to be union members of this acting guild.

Once you have confirmed the final cast for your broadcast spot, we will handle all the legal paperwork to ensure proper image releases and non-disclosures are signed. You may request these releases at any time of the project.

Diverse and Inclusive Casting
We are committed to diverse and inclusive casting. We work with talent agencies in the Greater New York area to present the best, diverse casting for the campaign. Thankfully, with a thriving theater and film production industry in New York, there is plenty of talent to choose from.

You may want to film in front of the NASDAQ building. Or perhaps, the Wall Street bull. Or maybe, you may just want to shoot by the Queensborough Bridge in the East River by New York City. Or just perhaps, you’d like the neon lights of Times Square to be a character in your campaign. For all of this, we’d need to scout the location, apply for permits, schedule officials (usually, a police officer) from the New York Film Office to be present with us during the filming and help in guiding traffic.

In the cases where perhaps securing public locations such as the Grand Central may present public safety issues, we’ll present alternatives that match the aesthetic. For example, we have filmed in the New Haven train station in lieu of Grand Central, and none in the audience was the wiser.
Alternatively, in the case where the TV ad will need to be filmed in several locations, we may advise that we shoot in a studio, and create the scenes in the studio.

Please email us at production@sinematic.tv to discuss location scouting services in New York City; we’d be happy to help.