TV commercials remain a powerful medium for reaching a broad audience across the country. Traditionally, purchasing TV ad slots involved a complex and time-consuming process. I remember starting out as a media buyer many years ago working in-house agency for an investment firm. We would reach out to our account executive at the cable stations …
How To Buy TV Ads Online: Platforms, Benefits, and Considerations Read More »
When it is all said and done, television commercials remain a powerful tool for brands to capture the attention of their target audience. Studies have found that the outcomes that marketers seek – attention, connection and repetition – are better achieved when audiences watch long-form TV advertising on TV screens. The cost to produce 30-second …
Cost to Produce 30-Second TV Commercials: Insights from Commercial Production Companies Read More »
Direct Response TV Commercials is Serious Business You have seen them. Long, late informercials that go into the life changing powers of a nutrition program, a work out equipment, or a line of supplements, a fantastic set of knives that you just must have. And throughout the course of the program they ask you to …
The Power of Localization in Direct Response TV Commercials Read More »
