TV commercials remain a powerful medium for reaching a broad audience across the country. Traditionally, purchasing TV ad slots involved a complex and time-consuming process. I remember starting out as a media buyer many years ago working in-house agency for an investment firm. We would reach out to our account executive at the cable stations …
How To Buy TV Ads Online: Platforms, Benefits, and Considerations Read More »
When it is all said and done, television commercials remain a powerful tool for brands to capture the attention of their target audience. Studies have found that the outcomes that marketers seek – attention, connection and repetition – are better achieved when audiences watch long-form TV advertising on TV screens. The cost to produce 30-second …
Cost to Produce 30-Second TV Commercials: Insights from Commercial Production Companies Read More »
Direct Response TV Commercials is Serious Business You have seen them. Long, late informercials that go into the life changing powers of a nutrition program, a work out equipment, or a line of supplements, a fantastic set of knives that you just must have. And throughout the course of the program they ask you to …
The Power of Localization in Direct Response TV Commercials Read More »
As one of the top TV commercial production companies NYC we have been offering TV commercial production services in USA for over 15 years, working with clients from Austria, Hungary, India, China, and Australia. For our international clients, producing TV commercials in the US is a seamless experience with our expert production team. We have, …
Celebrity TV Commercial Endorsement Shoots in NYC : Tips for International Clients Read More »
