Author name: noel.maimu@gmail.com

TV commercials remain a powerful medium for reaching a broad audience across the country. Traditionally, purchasing TV ad slots involved a complex and time-consuming process. I remember starting out as a media buyer many years ago working in-house agency for an investment firm. We would reach out to our account executive at the cable stations …

How To Buy TV Ads Online: Platforms, Benefits, and Considerations Read More »

When it is all said and done, television commercials remain a powerful tool for brands to capture the attention of their target audience. Studies have found that the outcomes that marketers seek – attention, connection and repetition – are better achieved when audiences watch long-form TV advertising on TV screens. The cost to produce 30-second …

Cost to Produce 30-Second TV Commercials: Insights from Commercial Production Companies Read More »

Direct Response TV Commercials is Serious Business You have seen them. Long, late informercials that go into the life changing powers of a nutrition program, a work out equipment, or a line of supplements, a fantastic set of knives that you just must have. And throughout the course of the program they ask you to …

The Power of Localization in Direct Response TV Commercials Read More »

As one of the top commercial production companies Los Angeles, we routinely film high-level business executives for corporate video production projects. For some reasons, these projects are almost always last minute, we receive the call today, and the shoot is a day or two away. In the midst of the discussions, the question of how …

On-Screen Style: How to Dress for TV Interviews and Corporate Video Production Shoots Read More »

It’s Monday morning, and your budget is due this Thursday. And in the budget is one pesky line item: video production. Your boss is requesting for you to provide an estimate for video production for the year. And you just don’t know where to start. How much should I budget for video production, you ask …

Answered: How much should I budget for video production? Read More »

5 Items To Keep In Mind To Help You Find The Best Video Production Company for Your Project You may be asking yourself : How do I find the best video production company for my marketing project ? And we have the answer in 5 easy tips. When looking to find the best video production …

Answered : How do I find the best video production company? Read More »

What makes an effective television commercial and elevates its to something so memorable, so familiar, that the commercial becomes a marker of time, so that when you remember your childhood, or your teen year, this commercial is one of those things that define that experience ? What makes an effective television commercial such that people …

6 Tips : What Makes an Effective Television Commercial Read More »

Branded social video content can’t just be entertainment. Then the viewers will watch it and not think of your brand at all.  It also can’t be just about your brand, for then viewers won’t watch it in the first place. In this post a social media manager explores what it takes to create killer video …

Social Media Marketing Tips On Engaging Social Video Content Read More »