In today’s digital era of social media marketing and online engagement, the comments and reviews of your brand online can make or break your brand’s success story. People want to know about your brand before making a purchase or committing to your services and the comments on your page provide a glimpse of what to …
Powerful Tips on Social Media Reputation Management Read More »
Since the launch of TikTok in 2016, video production in NYC has had to adjust considerably to meet the demands of this new platform. As professionals in the video production industry, we must work harder to engage viewers in the shortest period or lose our audience to competitors. Even though Vine was the first to introduce …
Power of Short-Form Video on Instagram & TikTok (Plus 8 Tips for NYC Businesses) Read More »
Lights, Camera, Action! See how lights come first in this phrase? That’s for a reason! Proper lighting techniques for NYC photo shoots is the first step to achieving mesmerizing editorial shoots no matter what your brand is about. In NYC, getting adequate natural light within your studios is a tough row to hoe. That’s why …
How is Video Production for Education in NYC Transforming Classrooms Across The City? With the rise of digital platforms, video has increasingly been adopted as a learning tool in the classroom, and New York City’s dynamic environment means that it is embracing the tool faster than other regions in the country. In this short article, …
What is YouTube CTR ? YouTube CTR (click-thru rate) is a percentage of the number of times viewers click on your video when it is suggested in the search results. Each time someone searches and your video is suggested in the YouTube results we call that an “impression.” So YouTube CTR is the number of …
How To Get Your YouTube CTR Up (No Blue Pills, We Promise😆) Read More »
The real estate business is one of the most crucial aspects of trade in New York City (NYC). It is part of the city’s identity, making it an essential source of income for building owners, real estate agents, and government agencies. The level of capital in this industry has also allowed creative agencies in NYC …
Scrolling through your Instagram and coming across various fashion brand videos? Wondering why all the fashion brands in New York – both mainstream and independent – invest so much in video production? Well, the answer is simple ! Video production for the fashion industry in NYC is an important aspect of their marketing strategy. Without …
Video Production for the Fashion Industry in NYC Read More »
Why Isn’t Your YouTube Video Marketing Working ? In the sweltering heat of mid-June, we received an email from a brand marketer at a mainstream hair regrowth brand. A new client is always exciting, so I was giddy when I was assigned to take care of this one. We agreed to Zoom at the end …
YouTube Video Marketing: Why Your Brand Videos Flop (3 Fixes for Organic Reach) Read More »
Did you know that over 2.5 billion logged-in users visit YouTube each month, making it the second-largest search engine in the world? Did you know that every 24 hours the world watches 1 billion videos on the platform. Well, now you know. If your videos aren’t optimized for YouTube SEO, you’re missing out on a …
Why Even Bother To Improve YouTube SEO? (Plus Tips To Do It Right) Read More »
How Will NYC Film Locations Elevate Your Production ? The Unique Allure of NYC Film Locations Three Reasons Why To Film In New York Architectural Diversity: A Filmmaker’s Dream Iconic Landmarks: Instantly Recognizable Locations Authentic Backdrops: The Real New York Featured Locations for Filming in New York: Chrysler Building Times Square The Oculus The Vessel …
Why Even Shoot in New York ? (Plus 7 NYC Film Locations You Must Scout) Read More »
