August 2024 - The Sinematic Pineapple

Power of Short-Form Video on Instagram & TikTok (Plus 8 Tips for NYC Businesses)

4 Comments / Uncategorized / By noel.maimu@gmail.com

Since the launch of TikTok in 2016, video production in NYC has had to adjust considerably to meet the demands of this new platform. As professionals in the video production industry, we must work harder to engage viewers in the shortest period or lose our audience to competitors. Even though Vine was the first to introduce …

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Lighting Techniques for Photo Shoots

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Lights, Camera, Action! See how lights come first in this phrase? That’s for a reason! Proper lighting techniques for NYC photo shoots is the first step to achieving mesmerizing editorial shoots no matter what your brand is about. In NYC, getting adequate natural light within your studios is a tough row to hoe. That’s why …

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Video Production for Education in NYC

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How is Video Production for Education in NYC Transforming Classrooms Across The City? With the rise of digital platforms, video has increasingly been adopted as a learning tool in the classroom, and New York City’s dynamic environment means that it is embracing the tool faster than other regions in the country. In this short article, …

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How To Get Your YouTube CTR Up (No Blue Pills, We Promise😆)

2 Comments / Uncategorized / By noel.maimu@gmail.com

What is YouTube CTR ? YouTube CTR (click-thru rate) is a percentage of the number of times viewers click on your video when it is suggested in the search results. Each time someone searches and your video is suggested in the YouTube results we call that an “impression.” So YouTube CTR is the number of …

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Real Estate Video Marketing in NYC

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The real estate business is one of the most crucial aspects of trade in New York City (NYC). It is part of the city’s identity, making it an essential source of income for building owners, real estate agents, and government agencies. The level of capital in this industry has also allowed creative agencies in NYC …

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Video Production for the Fashion Industry in NYC

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Scrolling through your Instagram and coming across various fashion brand videos? Wondering why all the fashion brands in New York – both mainstream and independent – invest so much in video production? Well, the answer is simple ! Video production for the fashion industry in NYC is an important aspect of their marketing strategy. Without …

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YouTube Video Marketing: Why Your Brand Videos Flop (3 Fixes for Organic Reach)

1 Comment / Uncategorized / By noel.maimu@gmail.com

Why Isn’t Your YouTube Video Marketing Working ? In the sweltering heat of mid-June, we received an email from a brand marketer at a mainstream hair regrowth brand. A new client is always exciting, so I was giddy when I was assigned to take care of this one. We agreed to Zoom at the end …

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