What is YouTube CTR ? YouTube CTR (click-thru rate)Ā is a percentage of the number of times viewers click on your video when it is suggested in the search results. Each time someone searches and your video is suggested in the YouTube results we call that an āimpression.ā So YouTube CTR is the number of …
How To Get Your YouTube CTR Up (No Blue Pills, We Promiseš) Read More »
The real estate business is one of the most crucial aspects of trade in New York City (NYC). It is part of the city’s identity, making it an essential source of income for building owners, real estate agents, and government agencies. The level of capital in this industry has also allowed creative agencies in NYC …
Scrolling through your Instagram and coming across various fashion brand videos? Wondering why all the fashion brandsĀ in New York – both mainstream and independent – invest so much in video production? Well, the answer is simple ! Video production for the fashion industry in NYC is an important aspect of their marketing strategy. Without …
Video Production for the Fashion Industry in NYC Read More »
Why Isn’t Your YouTube Video Marketing Working ? In the sweltering heat of mid-June,Ā we received an email from a brand marketer at a mainstream hair regrowth brand. A new client is always exciting, so I was giddy when I was assigned to take care of this one. We agreed to Zoom at the end …
YouTube Video Marketing: Why Your Brand Videos Flop (3 Fixes for Organic Reach) Read More »
Did you know that over 2.5 billion logged-in users visit YouTube each month, making it the second-largest search engine in the world? Did you know that every 24 hours the world watches 1 billion videos on the platform. Well, now you know. If your videos aren’t optimized for YouTube SEO, you’re missing out on a …
Why Even Bother To Improve YouTube SEO? (Plus Tips To Do It Right) Read More »
How Will NYC Film Locations Elevate Your Production ? The Unique Allure of NYC Film Locations Three Reasons Why To Film In New York Architectural Diversity: A Filmmaker’s Dream Iconic Landmarks: Instantly Recognizable Locations Authentic Backdrops: The Real New York Featured Locations for Filming in New York: Chrysler Building Times Square The Oculus The Vessel …
Why Even Shoot in New York ? (Plus 7 NYC Film Locations You Must Scout) Read More »
TV commercials remain a powerful medium for reaching a broad audience across the country. Traditionally, purchasing TV ad slots involved a complex and time-consuming process. I remember starting out as a media buyer many years ago working in-house agency for an investment firm. We would reach out to our account executive at the cable stations …
How To Buy TV Ads Online: Platforms, Benefits, and Considerations Read More »
When it is all said and done, television commercials remain a powerful tool for brands to capture the attention of their target audience. Studies have found that the outcomes that marketers seek ā attention, connection and repetition ā are better achieved when audiences watch long-form TV advertising on TV screens. The cost to produce 30-second …
Cost to Produce 30-Second TV Commercials: Insights from Commercial Production Companies Read More »
Direct Response TV Commercials is Serious Business You have seen them. Long, late informercials that go into the life changing powers of a nutrition program, a work out equipment, or a line of supplements, a fantastic set of knives that you just must have. And throughout the course of the program they ask you to …
The Power of Localization in Direct Response TV Commercials Read More »
