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Video Production for Education in NYC

August 20, 2024
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How is Video Production for Education in NYC Transforming Classrooms Across The City?

With the rise of digital platforms, video has  increasingly been adopted as a learning tool in the classroom, and New York City’s dynamic environment means that it is embracing the tool faster than other regions in the country. In this short article, I’ll share how schools and universities in NYC are using video to bridge access to education for students who may otherwise have been left behind. This is an ongoing series to help marketing professionals in various  industries embrace video content production with real life examples. Do not miss checking out how other NYC industries such as real estate and fashion are using video to build vibrant brands, nurture online communities and boost revenues.

Drop us a line at production@sinematic.tv to discuss how we can help you incorporate video in your marketing, our teams in New York, Los Angeles, Miami and Jersey City would be delighted to help.

What are the advantages of video production for the NYC educational system?

Attention:Videos are an effective medium for capturing students’ interest. According to research from Tech Smith students that chose to attend video instruction scored 83% higher in exams compared to those that only learned using traditional methods. In New York City’s diverse classrooms, where students come from different cultural and class backgrounds, video levels the playing field and bridges the divide by making learning accessible to all students regardless of background.

Accessible Learning:As a digital marketer and teaching professional, I have seen firsthand the flexibility that video affords to students with different learning styles. From recording a public lecture to making in-depth review sessions, videos give students the ability to learn at their own pace and revisit the lecture when needed. In New York City this is particularly important as students, especially those in universities such as CUNY or NYU, often have other work commitments in addition to formal education.

Visual and Practical Learners:Video is invaluable for subject matters that require visual demonstrations such as performing a scientific experiment or demonstrating art techniques. Teachers may record spoken instructions step by step on the video, guaranteeing that students fully receive the instructions. For the students that need to listen to the instructions again, they can easily replay the video. In a city like New York where resources vary considerably within the school system from one school to another, video ensures that all students from all areas of New York City receive quality teaching.

How Are Universities in NYC Leveraging Video Production?

Virtual Classrooms and Lectures: Video lectures are a growing trend among universities in NYC. Columbia and NYU typically hold lecture sessions online and use specific lecture capture services like Panopto or Zoom for students that have missed the lecture (or those that watch simultaneously and attend online if they aren’t able to get time off work). In times of pandemics like the COVID-19 outbreak when distance learning became normal, these changes were quite useful.

Interactive Learning Modules: Video is also used to create interactive learning experiences. The Fashion Institute of Technology (FIT) in New York is one of the colleges that rely on video for realistic simulation in their design and business courses. Courses are designed to facilitate learning by including components such as interactive quizzes.

Student-Generated Content: At CUNY, encouraging students to produce video content as part of a semester coursework is now standard. Be it a documentary project or a digital portfolio, students are gaining practical experience in video production – a crucial skill for today’s job market. Universities recognize the importance of multimedia literacy and are providing the necessary tools and training.

How Does Video Support Special Education NYC?

Personalized Edutainment: Video production in New York City has been providing personalized educational materials that can be easily adapted to the needs of disabled students. Video is a key ingredient in promoting inclusive learning environments by providing visual and auditory materials to address different types of special needs among students — an area that the NYC public school system will find especially compelling.

Integration with Assistive Technologies: Assistive technologies are tools and tech apps that help people with disabilities be able to access information and participate in activities that would otherwise have been impossible or difficult for them.
Inclusive video content: These are videos that are included in the apps and contain elements such as subtitles or sign language to accommodate deaf and hard of hearing students.
Videos embedded with American Sign Language interpretation: Via a section of the screen, an individual translates spoken content into ASL so that it is accessible for those who are deaf or hard of hearing.
Audio descriptions: Audio descriptions are rich narrations of the images, actions and other key visual elements for students with visual impairments. It allows these students to theoretically see the content even when they are visually impaired.

With such tools, educational resources become available for every child regardless of physical or developmental abilities. This ensures that all children have equal access to the same quality education.

Parental Participation : Video content also helps in enhancing parental participation towards the child’s education. Educators can create videos on how to help with homework or learning exercises as a means of collaborating with New York City’s parents. 

What Challenges Do NYC Education Institutes Face with Video Production?

Access to Technology: The CSS report finds that schools in lower income neighborhoods often lack funds for video equipment. Working with NYC production companies that are committed to social causes and non-profits such as Sinematic may alleviate some of the cost concerns, as we offer significant and deep discounts towards schools and universities.

Training and Support: Educators struggle to keep up with the newest educational tools and methods without proper training and assistance. Many colleges are falling short when it comes to making sure teachers have the right resources and support they need. Without the necessary support, teachers struggle to implement newly available technology into their teaching practices, limiting access for quality education. Sinematic is available to help teachers and educators learn video production tools fast and affordably.

Privacy Concerns: As video use in education increases, student privacy needs to be protected. Schools must abide by regulations like FERPA (Family Educational Rights and Privacy Act) to keep student data and recordings confidential. This is particularly difficult in a place with as large a population as New York.

How Can Video Production in NYC Improve Teacher Training and Education Outcomes?

Video-Based Professional Development for NYC Educators: The “NYC Educator Enhancement Program’’ permits teachers to upgrade their teaching skills and classroom management styles. The program can encourage teachers to learn video production skills such as editing that will translate directly back into the quality of their teaching.

Record Lessons: Veteran teachers can record video lessons for newer educators to watch and analyze, offering feedback on areas of improvement. A city as busy and sprawling as New York City is not able to provide the option of face-to-face mentorship in all of its schools; however through video coaching it can provide an effective way to disseminate knowledge amongst its educators and spread this community-of-practice wide.

Teaching while using Video Cameras in the Classroom: Teachers can watch video recordings of their classroom teaching and a good training manager or supervisor will discuss separately later. One of the ways that NYC schools do this is by allowing teachers to review their lesson recordings with others and supervisors so they can continuously hone, develop and perfect instructional quality.

What are the Future Trends in Video Production for NYC Education?

VR, AR — This is what the school video production future holds, all based on Virtual Reality (VR) and Augmented Reality(AR). In one instance, Lincoln High School recently began integrating these technologies into its curriculum. VR allows students to virtually visit far-off locations or moments in history, while AR can render complex scientific knowledge within the four walls of a classroom. The students have benefitted from these immersive solutions, as they are now able to comprehend some of the most challenging subjects through a more interactive learning experience.

AI Personalized Content: Video creation will be re-innovated by AI which can customize videos to every student’s pace and style of learning. It examines how they interact with the content (how quickly they learn a new concept, what concepts they struggle to understand etc.), their preferred learning style, and so on. Utilizing this information, AI can then modify the subject matter of the video and even more impressively change its speed or delivery style while playing, ultimately delivering a customized learning experience to every student as they need it.

Live Streaming for Real-Time Only: In NYC schools, both new and existing schools are using live streaming to interact with classrooms in real time only. Additionally, this trend enables students to participate real-time in lessons, ask questions, and engage in discussions even if they are not able to physically attend, adding more value to accessibility and engagement.

Conclusion : Video Production for Education in NYC Is The Future

Video production has emerged as a powerful tool in education in NYC. It has improved student engagement and helped accessibility in educational opportunities. Video production will become an indispensable element in education in the future of NYC classrooms.